'Customers can begin earning just by signing up, including at the new Play tier level,' says the firm.

' With the rebranding of our loyalty program to PENN Play, we are taking steps to better align all of our brands under the Penn umbrella and create a more seamless omnichannel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance.'Īccording to Penn Entertainment, meaningful rewards are now 'more accessible' to everyone. Jay Snowden, Chief Executive Officer and President of Penn Entertainment, commented: ' Penn's business has transformed over the last few years as we've expanded our retail, online gaming and entertainment experiences.' To enter for a chance to win, customers must download the PENN Play app. To celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away $1.5 million in PENN Cash and prizes to members, Penn Entertainment also announced. The program features PENN Cash, the company's new loyalty currency, which can be earned and redeemed through gaming, dining, shopping, or staying at Penn destinations across the country - including Hollywood Casino, L'Auberge and M Resort.Ĭustomers will also be able to redeem rewards by playing online with Penn brands and, plus Barstool Sportsbook & Casino beginning 'later this Summer.'

PENN Play replaces the former mychoice branded program and further connects the company's brands under one loyalty scheme, 'making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences.'

The new program is set to empower customers with expanded options to earn and redeem rewards across the firm's portfolio of brands. Penn Entertainment announced Monday the launch of PENN Play, an enhanced customer loyalty program expected to better serve the gambling operator's 26 million members.

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